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Australian sellers can now list products on wildly popular Chinese shopping platform Temu

By April Glover

Exclusive: Australian businesses will now be able to sell their products on the wildly popular Chinese-owned online retailer Temu.

The e-commerce giant, which only launched in Australia in 2023, will offer its platform up for local sellers wanting to launch their business on Temu.

Temu said the launch will allow Australian shoppers to enjoy faster delivery.

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"For consumers, the addition of local sellers means they'll be able to enjoy a broader selection from Australia-based sellers on Temu," said a Temu spokesperson.

"Local businesses can now tap on Temu as a low-cost channel to connect with millions of shoppers, creating new opportunities to expand and reach new customers."

As is stands, standard shipping on Temu is free and for most items takes between six to 20 days.

For certain items, Temu does ship locally in Australia and delivery can be as fast as one business day. Providers that ship from local warehouses offer free shipping when certain thresholds are met.

For other items, express shipping costs between $19.95 and $89 as many of the goods sold on Temu are made and shipped from China.

Temu has already rolled out local business partnerships in the UK, US, Germany, Japan and South Korea.

The company claims more than 50 per cent of people selling products on its platform make a sale within 20 days.

Australian sellers wanting to list on Temu can sign up from today.

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Temu, which is owned by Chinese parent company PDD Holdings, launched in the US market in 2022 and has become widely known for selling surprisingly cheap products.

It has since been made available to customers in 90 different markets.

Temu landed in Australia in March 2023 and was ranked as the country's fastest-growing website with an increase of 72 per cent in visits year-on-year.

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It was also the most-downloaded iPhone app in Australia last year.

It also runs campaigns where users can build credits they can then spend on the platform, essentially buying for free.

Around 3.8 million Australians bought from Temu in the 12 months to August 2024, according to Roy Morgan.

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