ExperienceWilliam joined Business Insider in 2019 to help found Tech Reference, a vertical dedicated to answering the internet’s most common questions about the gadgets they buy. In that role, he helped grow the vertical into a powerhouse that attracted over 20 million pageviews a month. He also wrote and edited one of Business Insider’s most successful stories: How to take a screenshot on Windows.William later became one of Business Insider's lead consumer tech reporters, writing roundups and reviews about gadgets ranging from smartphones to gaming PCs. He also established key industry contacts at brands like Apple, Google, Nintendo, and more. He’s also, an honor above all others.William’s work for Business Insider has included reviewing the best gaming laptops, publishing previews of new Nintendo games and consoles, and comparing Apple’s latest releases so readers know what’s worth their money. Across all assignments, he’s been praised for his depth of knowledge and research skills.In addition to his work at Business Insider, William’s writing has appeared in outlets like The Guardian, Polygon, Thomson Reuters’ Context, and more. He's also a regular guest on TV stations like CBS and NBC, where he provides expert analysis on AI, consumer tech, and Silicon Valley moguls.Why you can trust WilliamWilliam believes the goal of journalism should be to tell the truth, not sell products. In his reviews, William never hesitates to call out a product’s flaws, but he also has no issue complimenting features that genuinely add value.When reviewing a product, William doesn’t test it in a vacuum. He tries to incorporate each product into his daily routine to get a better sense of how it’ll work for the everyday user. And when writing, he focuses on reader comprehension. He’s talented at explaining complicated concepts in ways that all readers can understand, without losing depth or nuance — or his distinctively engaging voice.Expertise

Artificial Intelligence (AI)

Consumer Technology (Laptops, PCs, video games and gaming consoles, smartphones, more)

Social Media (TikTok, X, Meta, more)

Internet Culture (Memes, influencers, viral trends)

Disinformation