Amazon's Black Friday Week and Cyber Monday deal events run from November 20 through December 1, featuring millions of deals across popular categories including home, electronics, beauty, and apparel from customer-favorite brands, with new daily deal drops throughout the events.

Customers can save significantly on holiday essentials, including up to 50% on artificial Christmas trees, seasonal decor, Amazon devices, and select electronics, plus exclusive grocery offers like the "Feed 5 for $25" Thanksgiving meal offer.

Amazon offers multiple ways to maximize holiday savings, including the Small Business Holiday Shop featuring unique products from small businesses, Same-Day and One-Day Delivery options for Prime members, and shopping assistance through Rufus, Amazon's AI shopping assistant.

‘Tis the season for giving—and for saving! Amazon just announced its Black Friday Week and Cyber Monday deal events, kicking off November 20 at 12:01 a.m. PST, running through December 1. The savings events will feature millions of deals across popular categories including home, electronics, beauty, and apparel from brands like BISSELL, Beats, medicube, and Nike. Shoppers can also discover new daily deal drops throughout the events with Today’s Big Deals—featuring discounts on brands like Keurig and Squishmallows, while supplies last.

A behind-the-scenes look at how Amazon prepares for its biggest shopping events of the year

Here’s how Amazon fulfillment centers and delivery stations prepare for big shopping events like Prime Day and Prime Big Deal Days.

Thinking about hosting this holiday season? You’re also in luck. Customers can prepare their homes for the holidays with incredible savings on seasonal essentials across decorating, entertaining, and dining. For their holiday feast, customers can shop Amazon's exclusive "Feed 5 for $25" Thanksgiving meal offer—featuring Butterball turkey, homestyle sides, and a classic pre-made pie—making entertaining both festive and accessible this season.

A sneak peek at some of Amazon’s best holiday deals

Here’s an exclusive look at some of the best deals you’ll see during Amazon’s Black Friday Week and Cyber Monday events:

Amazon’s new AI-powered shopping feature ‘Help Me Decide’ makes it easy to quickly pick the right product

Help Me Decide expands Amazon’s suite of AI shopping tools, pairing you with the right product with the tap of a button.

Other ways to shop and save during Black Friday Week and Cyber Monday

Check out the Amazon Haul event: Amazon is celebrating the growth and global expansion of Amazon Haul with an exclusive two-day global sale event running November 10-11, featuring an incredible selection of deals for as low as $0.11—marking one of our biggest savings opportunities before Black Friday Week begins. Find treasures across apparel, home, decor, and tech accessories at crazy low prices.

Win a gift card. Starting November 20, we’re giving away thousands of $50 Amazon gift cards delivered through Amazon emails and Amazon Shopping app push notifications! To be eligible, make sure you’re signed up for Amazon communications. Keep an eye on your emails and notifications—you could be a winner. No purchase necessary. Restrictions apply. You can view full terms, eligibility, and details, and sign up for Amazon communications, here.

Shop small businesses: This holiday season, Amazon is making it easier than ever to shop small through the Small Business Holiday Shop at amazon.com/smallbusinessgifts. The shop features unique products from small businesses across a wide range of categories. Shoppers can look for the Small Business Badge and browse holiday gift guides to find one-of-a-kind gifts and can't-miss deals including: up to 50% off skincare from TruSkin and select toddler balance bikes from KRIDDO; 35% off Solawave Red Light Therapy Wand; up to 30% off Non-Alcoholic Le Spritz Variety 16-Pack from Ghia, Raycon Everyday Earbuds Classic, pet shampoo from Honest Paws, select products from Blissy; and up to 20% off Phlur. The joy of giving is even greater when your purchase supports an entrepreneur's dream.

Shop smarter with Rufus: Experience the magic of having your own personal shopper this holiday season with Rufus, Amazon's AI assistant for shopping, that can find the perfect gift for every special someone on your list while you enjoy a lower-stress holiday. Rufus can save you time with highly personalized deal recommendations—during deal events like Black Friday Week and Cyber Monday, customers can simply ask Rufus "What are the best deals for me?" or "Are any items on my wish list on sale?" and Rufus will quickly identify personalized savings opportunities based on their shopping history and wish lists. Rufus can also help you maximize savings with automated purchases. Customers can ask Rufus to "Buy these headphones when they're 30% off," and the assistant will monitor prices every 30 minutes, automatically completing purchases when items hit target prices—ensuring shoppers never miss limited-time holiday discounts while focusing on what matters most during the busy season.

Shop while you watch: Prime Video is set to broadcast an unprecedented 15 hours of exclusive live sports action on Black Friday, with no subscription or Prime membership required. Coverage begins at 6 a.m. PST with the anticipated return of the PGA TOUR’s the Skins Game golf event, followed by the third annual Black Friday Football game featuring the Super Bowl Champion Philadelphia Eagles hosting the Chicago Bears. The day concludes with an NBA on Prime doubleheader that includes the Milwaukee Bucks vs. New York Knicks, leading into the Dallas Mavericks vs. Los Angeles Lakers. Fans can watch and shop simultaneously with the enhanced "Shop the Game" experience—simply press "up" on your remote or open the Amazon Shopping app and search “shop the game” to find great deals featured in the broadcasts. Sports enthusiasts can shop game-day essentials including custom NFL and NBA apparel designed by Amazon Creators including Brittany Mahomes, Normani, Winnie Harlow, and Jordyn Woods, along with official merchandise from premium brands.

Amazon’s 2025 Toys We Love list: The ultimate kids’ gift guide

From toys for any budget to nostalgic relaunches, the annual list for 2025 spotlights the biggest toy trends, making it easier to find the perfect gift for everyone.

Get fast, free delivery through the holidays

Amazon now offers Same-Day Delivery across millions of items in more than 9,000 U.S. cities and towns with Prime members having access to more than 300 million items with free Prime shipping, with tens of millions available for Same-Day or One-Day Delivery. Before the end of the year, Amazon will bring Same-Day and Next-Day Delivery to thousands of smaller cities, towns, and rural communities across the U.S. The vast selection, including grocery and household essentials, across health, beauty, baby, and pet food, is available for delivery or pickup within hours—ensuring customers have everything they want and need to prepare for the holidays. With these convenient delivery options, customers can shop with confidence knowing their holiday purchases will arrive on time

If you haven’t already, you may want to sign up now for savings, convenience, and entertainment all in one membership. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, 18-24 year-olds can try Prime for Young Adults with a six-month $0 trial at amazon.com/youngadult, then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government-assistance recipients and income-verified customers can get Prime Access for $6.99 per month at amazon.com/getprimeaccess.

For more information about Prime, including discounted memberships, visit Prime.

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